Everything you need to know about creating a successful project
Set up the foundation of your project. This information appears prominently on your project page and in search results.
The main name of your project that appears everywhere. Keep it clear, memorable, and descriptive of what you're creating.
Aim for 5-10 words. Avoid generic titles. Include keywords backers might search for.
A short phrase that expands on your title. This appears below your title on the project page and in search results.
Use this to highlight what makes your project unique or to clarify the type of project.
Select the category that best fits your project. This helps backers discover your project when browsing.
Choose the most specific category available. Projects in the right category get better visibility.
Where you (the creator) are based. This helps local backers find projects and is used for tax purposes.
Be accurate - this affects shipping calculations and backer expectations.
The main image representing your project. This is the first thing backers see in search results and on your project page.
Use a high-quality image (1024x576px minimum). Show your product/creation clearly. Avoid text-heavy images.
An embedded video (YouTube/Vimeo) introducing your project. Videos significantly increase funding success rates.
Keep it under 3 minutes. Show yourself, your passion, and your product. Explain why backers should support you.
The minimum amount you need to bring your project to life. If you don't reach this goal, no money changes hands.
Calculate actual costs (production, shipping, fees, taxes). Don't aim too high or too low. Be realistic.
Choose either a fixed number of days (1-60) or set a specific end date and time for your campaign.
30 days is the sweet spot for most projects. Shorter campaigns create urgency but need a strong launch.
When you plan to launch your project. Setting this helps you prepare and can be used for pre-launch marketing.
Give yourself enough time to build an audience before launch. Tuesdays and Wednesdays tend to perform best.